Yassamine B. is a multidisciplinary designer based in Tokyo. Her practice focuses on art direction, brand identity, editorial design, and illustration for artists, individuals, and companies.
Alongside commissioned work, she develops personal projects driven by experimentation across different mediums. These explorations allow her to expand her creative language,
challenge perspectives, and continuously discover new ways of expressing ideas.
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128° Between Body and Object
Developed as part of a fictive collaboration with the Musée des Arts Décoratifs in Paris, 128° explores the chair as a medium to reflect on comfort, memory, and absence.
Through a 360° art direction expressed across print, editorial design, website, motion design, and scenography, the project seeks to make design accessible and tangible for all, offering an intuitive, visual, and sensory form of mediation.
Structured around three chapters:
Comfort/Discomfort, Past/Present, Presence/Absence. It invites us to reconsider our relationship with this everyday object, often overlooked, yet deeply charged with emotions, traces, and personal stories.