Yassamine B. is a multidisciplinary designer based in France. Her practice focuses on art direction, brand identity, editorial design, and illustration.
She develops personal projects driven by experimentation across different mediums. These explorations allow her to expand her creative language,
challenge perspectives, and continuously discover new ways of expressing ideas.
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Kisetsu
Kisetsu is a fictional ikebana and ceramics store inspired by Japanese seasonality and craftsmanship. It offers ikebana tools, handmade ceramics, workshops, and seasonal flowers.
Challenge: How can a contemporary brand make ikebana feel both elevated and approachable?
The goal was to create a high-end identity without making the experience feel distant. Every touchpoint, from social media and packaging to the store and printed materials needed to feel human, tactile, and connected to the craft.
Strategy
: Put craftsmanship and authenticity at the heart of the brand.
Rather than focusing on aesthetics alone, the identity highlights the people, gestures, materials, and stories behind ikebana. It translates this ancestral practice into a contemporary, human, and inviting brand experience.